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There was a time when practically all coupon labels were cut from coupon sheets that arrive in the mail or coupon sheets that sellers distribute from a newspaper stand in store. They can help your company receive the most value from a coupon label. There are several ways to make coupon labels highly visible without detracting from standard packaging colors, such as outlining the coupon in a bold color and giving it reflective backing. This is where working with an experienced supplier of product labeling solutions can help.